Are you qualified in hair extensions but not achieving the income you thought you would, or attracting the clients you’d hoped?

Maybe you’ve attended several courses (probably one day courses) that teach you how to master different fitting methods, that have also maybe touched on starting a hair extension business, or how to cut and blend the hair. You may also have briefly covered the origins of different hair extensions, and which fitting methods work best for general hair types. These snippets of information are all great, and necessary to know! But in how much depth have you covered these?

LET ME ASK YOU...

Do you feel confident to talk to your clients or prospective clients about what you know?

Do you feel confident enough to hold your own in an incredibly exciting but competitive industry, plagued by horror stories of terrible fittings and stories of clients going bald?!

What are your consultations like? Do you see good conversion rates from them?

Do you even do a consultation prior to a fitting?

Have you covered yourself from a legal standpoint?

Wow! I don’t want to scare you with all of these questions, but seriously… I’m guessing if you’ve landed here then these are questions and areas of self-doubt that may be stopping you from growing a successful, and equally importantly (!), a reputable hair extension business.

I’m a great believer in group training, (I have been crazy busy during lockdown attending so many online courses and have gained so much from them!) and, as we grow our Lox To Learn business, we are excited to be introducing several group masterclasses (both physical and online)!

BUT… how often have we found ourselves in amongst these groups feeling like they’ve not quite covered the particular areas you are struggling with, or feeling that specific points don’t quite apply to you and your business?

INTRODUCING ONE-TO-ONE MASTERCLASS OF HAIR EXTENSIONS...

I am introducing one-to-one masterclasses for hair extension technicians wanting to perfect their business model and achieve more than what they’re currently doing! Each individual coaching session is aimed at YOUR business – just yours, and you alone!

That is in addition to a series of e-books that provide insight into consultations, pricing strategies, expert positioning and much more.  So you can tap into as much or as little knowledge as you need!

HOW DO I QUALIFY?

So if you are:

A (newly or not!) qualified hair extension technician with your own freelance business,
A salon owner that is wanting to introduce hair extensions into your salon,
A self-employed stylist that offers hair extensions within a salon setting,
Or a completely jaded hair extensionist who feels like they’ve spent hundreds of pounds on a course and no idea what to do with it…
Then, you’re in the right place!
I am working hard to build a web of resources for you to tap into. I want you to have the confidence and know-how to grow your hair extension business!

What are you waiting for?

Get your name down and let’s talk hair extensions!

They’re my favourite thing!

Join our community and stay up-to-date on available resources, courses and coaching masterclasses

WHO AM I…

I am Victoria Mavin (Cartwright), and I am the owner of Lox of Love and Lox of Love Leeds. I started my hair extension business almost ten years ago as a freelance technician. I opened a hair extension salon 3 years later and have since grown beyond all of my own expectations!

I am a qualified hairdresser with 17 years industry experience and I have a first class Business Degree. I briefly stepped away from the hair industry to do my degree and worked in marketing for a little while after I graduated. I had fallen out of love for the hair industry and at the time I didn’t think I would go back to it! Weirdly, I wrote my business plan for Lox of Love as part of a uni assignment!

True story!!

And that’s where the new love began! Hair extensions! I was hooked!

Lox of Love now employs 11 staff across 2 salons in County Durham and Leeds city centre. 6 years of working from a salon has seen the business grow tremendously, and in the last 2 years, by approximately 40% each year. The brand has also won multiple industry awards.

I love what I do! It is my absolute passion. But I winged it for the first couple of years if I’m honest. I was clueless when it came to the business side of things, and I genuinely believe I just attracted clients because of my own love for my job, the fact that I’m a perfectionist at heart (not always a good thing by the way!!!), and my open and honest attitude.

I’ve learned so much along the way, and I often wish that the old me knew this me! The old me was unsure about what made a good business, what was I supposed to focus on! The skills, the advertising, the aftercare, the social media… all of it? 🤷🏼‍♀️ Or on some days, because I felt so overwhelmed, it was more like none of it!

I’m hoping I can share some of what I know about this incredibly exciting and growing industry. I’m hoping that my masterclasses and coaching sessions will give confidence to hair extensionists to be able to run successful, reputable and profitable businesses… without the insecurity and overwhelm! Drop me a message if you want to chat.

Lox of Love now employs 11 staff across 2 salons in County Durham and Leeds city centre. 6 years of working from a salon has seen the business grow tremendously, and in the last 2 years, by approximately 40% each year. The brand has also won multiple industry awards.

I love what I do! It is my absolute passion. But I winged it for the first couple of years if I’m honest. I was clueless when it came to the business side of things, and I genuinely believe I just attracted clients because of my own love for my job, the fact that I’m a perfectionist at heart (not always a good thing by the way!!!), and my open and honest attitude.

I’ve learned so much along the way, and I often wish that the old me knew this me! The old me was unsure about what made a good business, what was I supposed to focus on! The skills, the advertising, the aftercare, the social media… all of it? 🤷🏼‍♀️ Or on some days, because I felt so overwhelmed, it was more like none of it!

I’m hoping I can share some of what I know about this incredibly exciting and growing industry. I’m hoping that my masterclasses and coaching sessions will give confidence to hair extensionists to be able to run successful, reputable and profitable businesses… without the insecurity and overwhelm! Drop me a message if you want to chat.

WHAT I KNOW

I know that having 12,000 followers on your Instagram doesn’t make you a successful and profitable business! Don’t get me wrong, it’s great to have but it doesn’t guarantee that you will have your product offering right once you have grabbed a potential client’s attention! How do you know that your 12,000 followers are all in your area?  How do you know that the people you are promoting yourself to will actually buy from you?

And that’s just for starters!

I know that it’s far easier to attract new clients than it is to retain repeat ones!

I know that it is my repeat custom that has grown my reputation, not the number of followers on my Instagram.

I know that a good consultation is the be all and end all of setting your professional relationship with your future client! It’s absolutely crucial to get this right! First impressions count!

I know that my love for the industry, and my desire to be seen as an expert in what I do, has helped Lox of Love get to where it is now. I worked hard!

I know that I have a wealth of experience that would massively help a lot of hair extension technicians become more confident, more knowledgeable, and more focused!

HOW CAN I HELP YOU

So you have a qualification in hair extensions… You did a one day course in each method maybe? Do you have a qualification in hairdressing also? That bit is irrelevant at this stage because as it stands you are technically qualified to fit hair extensions.

The hair extension industry is a funny little offshoot of hairdressing. There is a bit of a stigma attached to it still (though this is nowhere near what it used to be!), and it requires specialist training all of its own, in every aspect of it!

In order to hold your own in this industry, it is your reputation more than your skill set that will see you through! The industry is plagued with poor examples and disastrous outcomes, and a bad set of hair extensions is commonplace on social media newsfeeds as something to give us all a laugh! I just don’t want those images to be yours!

Even as a hairdresser, unless you have been trained in how to cut hair extensions, you don’t know how to cut hair extensions. None of your years of cutting natural hair will give you the skills to cut and blend hair extensions. It is a totally different skill.

Even years of working in hairdressing won’t give you the ability to carry out a thorough and successful hair extension consultation, unless you understand a lot more than just what you charge per fitting.

So my point is, regardless of whether you are a qualified hairdresser, becoming a successful hair extension technician requires a different set of skills.

Just because I am trained in hairdressing, does not mean that I am an expert in cutting or colouring, it just means I have completed the necessary training to get a certificate, and subsequently some public liability insurance to legally work on people’s heads!

To become an expert in your field requires so much more than just a certificate and some insurance! But it is worth positioning yourself as an expert in your field! It is what builds professionalism and breeds trust & respect from your clients. It is what your repeat clients come back to you for. They trust you, they champion you because they know that whoever they recommend you to will love you as well, and they are not bothered about waiting for the next discount or offer you are putting on to try and fill your diary! They pay your prices because you are worth it.

People buy from people. It is THAT simple!